UNCOOL BRITANNIA: A LETTER TO THE ECONOMIST (October 28, 2000)
The Turner Prize figures prominently in your argument that the government has gone cold on Cool Britannia although Britain’s artists and designers are still making a hot contribution to the economy (“Designer Economy,” October 28). Fair enough. The Turner Prize has indeed become a central event in the British art scene. It is also true that the prize—as well as the Tate and its director, Nick Serota—behind it, now attract not only controversy but also derision. Moreover, it does make sense to speak of the Stuckists as a part of the backlash against Cool Britannia. However, it makes no sense whatsoever to tacitly conflate the Stuckists—whom you describe as “self-appointed traditional painters,” whatever that is supposed to mean—and the government’s emerging coldness. In fact, the Stuckists are against the hype because they—or at least their vocal co-founders, Billy Childish and Charles Thomson—believe that art is not about entertainment and fashion and style behind your designer economy. They believe that art is about our higher needs, as it were, whence their derision of the Turner Prize, which appears to eschew such needs in favor of an increasingly vapid and Uncool Britannia.