Thus The Wall Street Journal today. “Earth lost half its wildlife in the past four decades, according to the most comprehensive study on animal populations to date, a far larger decline than has been previously reported,” explains the newspaper. The latest analysis was performed at the World Wildlife Fund, the Zoological Society of London, and several other organizations. Based on analysis of thousands of vertebrate species, it shows that overall wildlife populations declined by fifty-two percent between 1970 and 2010. Quite a percentage, this. “It’s a very loud wake-up call,” said Carter Roberts, president and chief executive officer of the American branch of WWF. “As we lose natural capital, people lose the ability to feed themselves and to provide for their families—it increases instability exponentially. When that happens, it ceases to be a local problem and becomes a global one.” Well put. But there are wake-up calls galore already. All of them are pretty loud, too. By now, they arrive daily. Nay, hourly. What can we expect from so many warnings, though? Nothing. Absolutely nothing. By now, nobody is listening any longer. Come to think of it, that would be a good title for yet another article about wake-up calls by the same newspaper.