“WWF ACCUSED OF SELLING ITS SOUL” (October 4, 2014)

Thus The Guardian today. “Pandaleaks writer says conservation group has forged links with big business, which is using it to ‘greenwash’ their operations,” explains the newspaper. The World Wildlife Fund is the world’s largest conservation group, and the writer in question is Wilfried Huismann, whose The Silence of the Pandas (2012) became a bestseller in Germany. He claims that the Geneva-based WWF has received millions of dollars from its links with the likes of Coca Cola, Shell, and Monsanto. Governments are also among its benefactors. Anyhow, I only skimmed the article. To wit, greenwashing is only to be expected. I cannot imagine any conservation group, no matter how green, which can escape the attentions of big business. Besides, greenery is pretty pointless at this stage of the game. No matter what is done today to ease the environmental pressure of the human species, the outcome will be pitiful at best. There are way too many humans on the planet, and that is that. Nature will take care of the abominable infestation in its own way, and it will not be pretty. In the meanwhile, it is high time to get used to greenwashing. Pace Huismann, but humans are not worth any bestsellers.