As I write, People’s Climate March is taking place in New York City and about one-hundred and fifty other cities across the globe. It already has its own Wikipedia page, where its acronym can be found even as it is unfolding. The social media are trumpeting it full blast. The World Wide Web is full of information about so many marches, but PCM at NYC is on top of the news. Interestingly, not a single page I have come across offers much by way of text. What is PCM about? Where is it going and by what means? Who is at its helm? There are pictures and videos galore, though. Everyone is nigh ecstatic. People are full of hope, or so they report with gusto. At long last, there is some action about climate change. A glorious movement is taking shape in front of our very eyes. Finally united behind a great cause, marching people are ushering the way forward. Hooray! Still, I would like to know a bit more about PCM. And I would appreciate finding some answers to all the basic questions about its ends and means. But I have a hunch that the only idea behind it can be summed up in a simple slogan: stop climate change. Or SCC for the best informed among PCM aficionados. As though it is a mobile-phone application past its prime.